News

* Seoul’s representative character Haechi teams up with pickleball specialist Hapickle to introduce sports merchandise

* Two new designs—Haechi Aririo Red and Haechi Welcome Blue—feature a lightweight build and a wide hitting surface for beginners

* Sets featuring paddles, balls and a bag offer a fun way to enjoy pickleball with family and friends

Haechi, Seoul’s representative character, has teamed up with pickleball specialist Hapickle to bring its signature charm to a new range of sports merchandise.

Hapickle has unveiled two pickleball paddles, Haechi Aririo Red and Haechi Welcome Blue, featuring Haechi’s bright and friendly appeal. Fresh colors and playful Haechi artwork on the paddle faces bring a distinctive character-inspired touch to the sporting equipment.

With a lightweight build and a wide hitting surface, the paddles are designed to be easy to use for children, women and those new to pickleball. Combining playful character design with practical performance, they offer an approachable way to enjoy pickleball as part of everyday life.

The collaboration marks Haechi’s expansion beyond fashion and everyday essentials into sports. By pairing the character’s friendly image with pickleball, a sport that people of different ages can enjoy together, the collaboration creates a new way for consumers to connect with Haechi.

Haechi Aririo Red and Haechi Welcome Blue are available through Hapickle’s specialist pickleball store, major online retailers and the official Seoul My Soul souvenir shop.

Alongside producing the animated series My Secret Friend Haechi, ICONIX is developing a range of licensing businesses based on the Haechi intellectual property. The company plans to continue collaborating across diverse sectors, creating more opportunities for consumers to encounter Haechi in their everyday lives.