News

• UNIQLO Myeongdong Flagship Store introduces exclusive UTme! stamps featuring Haechi, Seoul’s official mascot
• Visitors can create one-of-a-kind T-shirts, tote bags, and other items by freely combining Haechi designs
• Expands engagement with both local and international visitors through personalized souvenirs inspired by Seoul experiences

UTme! is UNIQLO’s customization service that allows customers to create their own original items, including T-shirts and tote bags, by selecting their preferred designs. 

Through this collaboration, a variety of stamp designs featuring Haechi’s bright and friendly charm have been introduced, enabling visitors to incorporate the beloved character into their everyday fashion items.

Visitors can freely select and combine different Haechi stamp designs to create personalized T-shirts, tote bags, and other products that reflect their own style and creativity. 

The customization process itself offers a fun and engaging experience, while the finished products become unique Haechi merchandise that is truly one of a kind.

This collaboration is particularly meaningful as it allows both domestic and international visitors to Seoul to design and preserve their memories of the city in the form of personalized souvenirs. 

By bringing Haechi to one of Seoul’s most popular tourist destinations, Myeongdong, the initiative provides a natural and accessible way for citizens and global travelers alike to engage with the character.

Through this partnership, Haechi continues to expand beyond its role as Seoul’s representative mascot into the fashion and lifestyle space, demonstrating new opportunities to connect with citizens and visitors through everyday experiences.

ICONIX will continue to broaden Haechi’s presence through collaborations across fashion, lifestyle, and various other industries, helping the character become an even more familiar and beloved part of daily life for both citizens and tourists.