News

- Zanmang Loopy partners with Korea’s leading esports organization, T1, to introduce a special collaborative merchandise line.

- he lineup includes figures, desk mats, acrylic keyrings, pin badge sets, and neck pillows, highly stimulating fans' desire to collect.

- Teaser content parodying Faker’s contract renewal video went viral across social media and online communities.

The popular character Zanmang Loopy has joined forces with Korea’s premier esports organization, T1, to launch a special collaboration merchandise line.

Through this partnership, various merchandise featuring Zanmang Loopy transformed into members of the T1 LoL (League of Legends) roster has been unveiled. The collection has captured fans' attention by reinterpreting the distinct personalities and visual traits of players—Doran, Oner, Faker, Peyz, and Keria—through Zanmang Loopy’s signature cute and witty charm. The diverse product lineup designed to stimulate fans' desire to collect includes figures, desk mats, keycaps, acrylic keyrings, pin badge sets, and neck pillow cushions.

The teaser content released ahead of the official collaboration announcement also generated significant buzz. The first teaser video, which parodied Faker's iconic contract renewal announcement video in a Zanmang Loopy version, spread rapidly across social media and online communities immediately upon release. Subsequent teasers featured the T1 roster transformed into Zanmang Loopy-style 3D characters, wittily capturing each player's characteristics and drawing an explosive response from fans.

This collaboration holds great significance as it brings together T1, which boasts a massive global fandom, and Zanmang Loopy, a character with widespread public recognition. It is evaluated as a successful case demonstrating that the Zanmang Loopy IP can expand into the realms of sports, gaming, and fandom culture by creating a natural intersection where esports fans and character enthusiasts meet.

ICONIX stated that it plans to continue various cross-industry collaborations based on Zanmang Loopy’s high familiarity and flexible character adaptability, delivering new content experiences and joy to fans worldwide.