News

Kiwoom Securities launched the official collaborative KakaoTalk brand emoticon package featuring 'Zanmang Loopy' on June 8.

The new emoticon collection, themed "The Diligent Life with Office Worker Zanmang Loopy," wittily captures retail stock investing, a major interest among the MZ generation. 

The emoticons are expected to highly resonate with office workers. Anyone who adds Kiwoom Securities as a KakaoTalk Plus Friend can download the emoticons for free on a first-come, first-served basis, with the promotion ending early once supplies are exhausted.

Amidst a growing trend of collaborations between the financial sector and character intellectual properties (IPs), this partnership between Kiwoom Securities and Zanmang Loopy is part of a strategic marketing initiative aimed at expanding touchpoints with the younger demographic and enhancing brand affinity. Zanmang Loopy’s friendly and approachable appeal is expected to soften the traditionally rigid image associated with financial services.

Further details and instructions on how to download the emoticons can be found on the official Kiwoom Securities KakaoTalk Channel.