News

- SEA LIFE COEX Aquarium and SEA LIFE Busan Aquarium to present “Under the SEA LIFE with ZANMANG LOOPY” through August 2

- Exclusive campaign visuals, including “Mermaid ZANMANG LOOPY” and “Fish ZANMANG LOOPY,” to deliver a distinctive aquarium experience for visitors

- Visitor engagement offerings to include themed photo zones, a stamp tour, limited-edition stickers, and exclusive merchandise

SEA LIFE COEX Aquarium and SEA LIFE Busan Aquarium have announced a special collaboration campaign with the widely recognized character ZANMANG LOOPY in celebration of Family Month.

The campaign, titled “Under the SEA LIFE with ZANMANG LOOPY,” will run through August 2 and will feature the character reimagined in an undersea-themed concept across both aquariums. Exclusive campaign visuals, including “Mermaid ZANMANG LOOPY” and “Fish ZANMANG LOOPY,” have been developed to complement the marine environment and provide visitors with a distinctive and memorable experience.

At SEA LIFE COEX Aquarium, visitors will be able to enjoy a mermaid-themed photo zone, while SEA LIFE Busan Aquarium will offer both a main photo zone and a Deep Reef Zone photo spot. Each location will feature life-size ZANMANG LOOPY displays integrated with marine life imagery, creating engaging spaces for commemorative photography. At the Busan location, speech bubbles incorporating local dialect expressions will provide an added point of interest unique to the venue.

The campaign will also feature a stamp tour designed to encourage active visitor participation. Guests who complete missions in each themed zone will receive limited-edition ZANMANG LOOPY stickers. In addition, a range of ZANMANG LOOPY merchandise will be available for purchase on site, including photo cards, postcards, key rings, random badges, clear files, and plush dolls.

By combining ZANMANG LOOPY’s signature charm with the immersive setting of a family-oriented aquarium, the collaboration has been designed to offer a seasonal experience that enables visitors to enjoy both marine exhibits and character-driven engagement in a single visit.

Additional information regarding the collaboration is available through SEA LIFE Aquarium’s official website and social media channels.